5 reasons to always put titles on every slide in PowerPoint

I have a golden rule which is that all slides in a PowerPoint presentation MUST have titles, which I mentioned in an earlier post about using large images in PowerPoint. Before I get hundreds of comments saying this is nonsense, and “less is more”, I just want to be very clear: every slide must have a title, they just don’t necessarily have to be visible to the audience.

The minimalist, image-led approach often recommended by followers of Presentation Zen and Beyond Bullet Points (and others) can be very powerful and really help to get your message heard and understood, but people often take it too far and actually delete the title placeholder from their slide, or use the “blank” layout. Even if you don’t want to put words on your slides to show the audience, you should still keep the title, and I’ll explain why and how to achieve this, and discuss a couple of things which might catch you out.

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Using large images in PowerPoint

One technique for effective presentations is to use large images, especially photographs, with minimal or no text and use these to evoke the ideas you are talking about, or create a connection or emotional response for the audience. On his Slides that Stick blog, Jan Shultink discusses a simple technique to make sure your images have the right proportion and fill the slide which is well worth a read.

Keeping things in proportion

I shudder when I see images that have been pulled and stretched out of proportion, particularly if it is the presenter’s company logo (or worse still that of the audience’s firm, hastily borrowed from their website).
Jan’s tip about dragging by a corner is great for pictures and photos because PowerPoint will assume you want to preserver the aspect ratio, but this is not true for drawings or some vector graphics – a simple hold of the shift key while dragging the corner has the same effect for these files. Note that in both cases, this technique preserves the current aspect ratio, so to get things right in the first place you need to use the reset as pointed out by Jan.

If you are using PowerPoint 2007 or later and you insert a picture from file on a content slide, it will fit it into the content placeholder, so you would then have to expand it up to fit. A quicker way to get it full screen is to make sure to change the slide layout to blank or to title only. Then when you insert the picture it will make it as large as possible while still fitting the whole of the picture on the slide. If your picture is the same orientation (portrait or landscape) and proportion as your slide it will fill it. If it is not then it will still need to be stretched a little to fill the whole slide (this is often the case if you are designing slides for widescreen 16:9 layout and using digital camera pictures which are usually closer to a 4:3 ratio).

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Creating better web pages and site design

I have recently been doing some restructuring of my company website at www.meteorit.co.uk – it’s still very plain and simple but I have tried to tick all the appropriate boxes for accessibility, usability, standards compliance and above all giving people clear information about what my company does and does not offer.

Later I may give it a bit more corporate gloss and “pictures of people in smart suits drinking cappuccinos in a meeting, and someone good looking with a headset on smiling at the camera” (to quote a friend who kindly gave me their thoughts on what it was missing).

As regular readers will know, clear presentation of information is a hot topic of mine, particularly when I am delivering software training. As I am a MOS: Master I do a lot of Microsoft Office courses, and try to focus not just on the features of the applications but also advise on good practices. This might include clear layout of a Word document, suitable formatting of an Excel chart, or the whole process of designing a professional presentation to deliver your message clearly and avoid “death by PowerPoint”.

BadPowerPointNews

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